Digital Media Planner APPLY NOW

Job Description: 

• Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
• Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
• Identify the target audience for a particular media campaign and decide how best to communicate to that audience
• Run A/B testing Campaigns
• Analyze results, maximize ROAS and proactively optimize running campaigns by adjusting advertisements (creative) and all other levers at your disposal such as rates, placements, day-parting, geo-targeting, etc. to ensure that CPA goals are met.
• Ensure that the adverts run accurately so that the desired media message is seen and/or heard by customers.
• Manage budgets and produce spending updates throughout the campaign
• Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched
• Collaborate with colleagues in other departments such as social, creative, data, and Category Managers to ensure smooth, consistent, and effective campaigns 

Key Responsibilities:

• Create, execute and monitor advertising strategy and build a picture about the target audience
• Presenting media proposals, including timings and cost breakdowns, helping the management to reach a final decision about the future advertising strategy.
• Advising the creative team and the management about the most effective media combination
• Obtaining the best advertising rates that fit with the agreed media strategy
• Managing budgets and maintaining advertising spend records.
• Maintains media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation

Required knowledge and skills:

• Excellent understanding of online media planning
• Understands how digital fits in the overall brand marketing/media strategy
• Proficient in using standard online media research and planning tools (Nielsen Net Ratings, Double Click)
• Ability to work with modest media budgets.
• Excellent understanding of how PPC fits into the wider area of digital marketing.
• Strong Experience using tools such as Google AdWords (Search and GDN) and Facebook.
• Excellent command of the English language.
• Knowledge in key areas of marketing ( social media, content marketing)
• Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
• Ability to think strategically and develop innovative marketing strategies.
• Have strong experience in managing paid campaigns on different channels like Google, Facebook, Instagram, Twitter, TikTok…

 Qualifications:

• Bachelor Degree.
• +2 years of Media planning experience at a digital marketing agency.
• Strong mathematical abilities are required.
• Experience using DoubleClick, ComScore, Nielsen Net Ratings, Google Analytics, and other media tools.
• Strong writing, presentation, and strategic and analytical thinking skills.
• Able to work independently and have excellent time management skills.