سلة التسوق

سلة التسوق فارغة

سلة التسوق

سلة التسوق فارغة

Digital Media Planner APPLY NOW

6th October, Giza, Egypt
Digital Marketing
Full time

Job Description: 

  • Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
  • Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
  • Identify the target audience for a particular media campaign and decide how best to communicate to that audience
  • Run A/B testing Campaigns
  • Analyze results, maximize ROAS and proactively optimize running campaigns by adjusting advertisements (creative) and all other levers at your disposal such as rates, placements, day-parting, geo-targeting, etc. to ensure that CPA goals are met.
  • Ensure that the adverts run accurately so that the desired media message is seen and/or heard by customers.
  • Manage budgets and produce spending updates throughout the campaign
  • Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched
  • Collaborate with colleagues in other departments such as social, creative, data, and Category Managers to ensure smooth, consistent, and effective campaigns 

Key Responsibilities:

  • Create, execute and monitor advertising strategy and build a picture about the target audience
  • Presenting media proposals, including timings and cost breakdowns, helping the management to reach a final decision about the future advertising strategy.
  • Advising the creative team and the management about the most effective media combination
  • Obtaining the best advertising rates that fit with the agreed media strategy
  • Managing budgets and maintaining advertising spend records.
  • Maintains media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation

Required knowledge and skills:

  • Excellent understanding of online media planning
  • Understands how digital fits in the overall brand marketing/media strategy
  • Proficient in using standard online media research and planning tools (Nielsen Net Ratings, Double Click)
  • Ability to work with modest media budgets.
  • Excellent understanding of how PPC fits into the wider area of digital marketing.
  • Strong Experience using tools such as Google AdWords (Search and GDN) and Facebook.
  • Excellent command of the English language.
  • Knowledge in key areas of marketing ( social media, content marketing)
  • Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
  • Ability to think strategically and develop innovative marketing strategies.
  • Have strong experience in managing paid campaigns on different channels like Google, Facebook, Instagram, Twitter, TikTok…

 Qualifications:

  • Bachelor Degree.
  • +2 years of Media planning experience at a digital marketing agency.
  • Strong mathematical abilities are required.
  • Experience using DoubleClick, ComScore, Nielsen Net Ratings, Google Analytics, and other media tools.
  • Strong writing, presentation, and strategic and analytical thinking skills.
  • Able to work independently and have excellent time management skills.


|||6th October, Giza, Egypt|||Digital Marketing||||||d~49NsnnxKETk-rU|||FULL_TIME|||EGP|||HOUR|||single||||||||||||false

APPLICATION FORM

* Required

Thank you. Your application has been received successfully.

Translation missing: ar.general.search.loading
العربية